About

Our Mission:

Rockstar Digital is a Los Angeles based, boutique digital management agency. We create, market and manage digital content including mobile apps, websites, and social media. We evolve and learn every day, with a mission to become better people and to shape a better community – and by proxy, a better world. We keep an eye on the digital world and monitor its on-demand, glorified and quickly evolving marketplace so we can resist the constant brainwashing and continue to separate you from the competition without bias. We are smart, fun and just plain human but we also face facts: if a person can’t find, understand and/or experience a taste of what you do in less than 30 seconds from any device, anywhere, anytime – their money and time are being spent elsewhere. Our mission is to enhance your digital existence, so you look like as much of a “rockstar” online, as you do in real life!

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Our Fearless Leader: 

Rob Swope (@rjswope)
After declining an offer to attend the Berklee College of Music in Boston, Rob started his business career working as a sales and marketing contractor for multiple Fortune 500 telecom and cable companies. Assigned with the task of expanding the B2B and B2C footprints, he rose quickly through the ranks and went on to hire, train, and manage multiple outside sales teams. Through those efforts, his teams generated over $15 million in combined annual revenue throughout specific U.S. regions in under 5 years. Shifting gears into the digital marketing world, he worked as a Communications Manager with Mobile Roadie, then a fledging startup and now one of the largest mobile app platforms in the world. Rob managed partnerships, marketing and clients relations on mobile app projects with Taylor Swift, the Miami Dolphins, CMJ Music Marathon and MIPcom (now MIPworld). Shortly after, he created a freelancing collective called Rockstar Digital, simultaneously forming a strategic app partnership with Mobile Roadie. Since then, his team has been building, managing and marketing on projects surrounding music, lifestyle, entertainment, sports, brands, non-profits and events. Most recent clients include: (RED), EMI Records, Decibel Music Festival and NBA Hall of Famer James Worthy.

Rob is President of Rockstar Digital, Inc. and is also Chief Digital Officer of PITOOEY!, Inc. His team is responsible for managing the development, design and social marketing for it’s flagship lifestyle app PITOOEY! and also fulfills mobile app development and high end social media services for it’s other clientele. Re-igniting his past creative talents, combined with his unique set of digital skills, his mission is to bring success to projects with talented people, content and projects.

A message from Rob:
Throughout my experiences, I’ve learned that to have a great project means nothing if you don’t market it in a way that is creative and speaks directly to your ideal audience. But things have changed. The online digital world has started to collide with the offline real world in ways that I never dreamed of when I first signed on to AOL dial-up internet and heard those crazy modem sounds connect me to the magical “world wide web.” And that was just over 15 years ago! Now, with a click of a button, connections are made all over the world 24 hours a day, 7 days a week. Marketing is now about being found easier, and making a bold first impression once you are found. Word of mouth now extends to social networks and sharing of video, pictures and blogs. Mobile phones are now communicating and connecting with the real world in ways that are revolutionizing how we live our lives. And it’s only just begun…

That is exactly why I launched Rockstar Digital.

My passion for arts and entertainment and my mission to connect people and content through the digital medium have combined forces – all with the vision of keeping the human connection alive and the creative goals intact. I truly believe that anyone can accomplish anything they put their mind and body to, by telling the truth, following their gut and being the best at what they do best. I look forward to doing the same, while working with you to make your dreams become a reality.

Cheers,
Rob Swope